Katrina Group opens co-living hotel line in Singapore

Katrina Group has launched what it claims is the first affordable brand of co-living hotels in Singapore

Introduced through its hospitality arm, ST Hospitality Group, the Chinatown co-living hotel will be followed by a roll-out in Singapore and the Asia Pacific region.

This marks Katrina Group Ltd’s first major expansion after the acquisition of Straits Organisation Pte Ltd.

Katrina Group Ltd Founder and CEO, Alan Goh Keng Chiansaid said: “The launch of ST Signature Chinatown is part of our growth strategy to create a strong hospitality brand in the region.

Driven by the millennial demographic, there is strong growth in the co-living market in Asia. According to a recent report by real estate consultancy JLL co-living is gaining traction in Asia, especially in markets with high or rising real estate costs.

While flat-sharing or shared housing has been popular among students and young professionals, what differentiates co-living spaces is that they are professionally managed, often offering benefits and services beyond accommodation.

Co-living hotels bring that concept into the hospitality and tourism industry.

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