Irish startup PepTalk aims to elevate employee engagement with better analytics

James Brogan, football player from Dublin who shifted gears into entrepreneurship, is a prime example of how sports methodology can be lent to the realm of business.

Away from the pitch, where he played under manager Pat Gilroy, Brogan, along with cousin and fellow player Bernard, set up a communications firm called Legacy in 2012.

Brogan, a qualified solicitor, quickly took note of how attitudes towards well-being were becoming more prominent in the workplace. It became the impetus for a new venture called PepTalk.

“About three years ago, through some of the conversations we were having with corporates, there was an increasing interest in this whole area of performance and well-being and the links between both,” Brogan says.

It was emerging as a way to improve worker productivity and retention and has seeped into the corporate world from the sports field, according to Brogan.

“We just see it beginning to waterfall down into corporates,” he says. 

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