Influencity launches a financing round to grow in Latin America

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The influencer management tool Influencity, incubated by Demium Startups, has launched a round of financing of two million euros to boost the growth of its software as a service (SaaS) and its expansion throughout Latin America.

The first part of the round, which Influencity expects to close in the next two months through convertible notes (a short-term loan that becomes a shareholding), amounts to half a million euros. The remaining one and a half million will be liquidated with own resources in the following six months.

The company has already opened two rounds of financing in 2015 and 2016, in which Banco Sabadell entered.

In the words of the co-founder of Influencity, Clara Montesinos, investing in the company is an opportunity for companies to enter a market that "will change forever" the advertising sector.

A business on the rise

Its system based on software as a service (SaaS), which allows users to connect to cloud-based applications through the Internet, helps brands and companies manage campaigns with more than 5 million 'influencers' in 13 countries in Europe. and Latin America, such as Italy, Portugal and Chile.

This system allows to identify and buy marketing campaigns of 'influencers', with audience data and market comparisons; The workflow of the campaign is managed in an automated and massive way, and measures success in real time.

Among the customers that use the Influencity system are Cabify, Telefonica or Air France.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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