Indian FSBO housing marketplace NoBroker has secured Rs 40 crore ($5 million) from Google with the tech giant joining existing investors Tiger Global, General Atlantic and Moore Strategic Ventures.
The investment, an extension of NoBroker's Series E funding round completed in November 2021, takes NoBroker's total fundraising to $430.9M, with the capital used to expand NoBroker's reach across current and new cities, as well as significant tech investments.
As part of the collaboration, Google and NoBroker will team up to enhance user experience and work towards a seamless journey for property seekers.
Amit Agarwal, Co-founder and CEO at NoBroker, said:
“These are exciting times for the real estate industry. Demand for rent and buy are both in full swing.
“We are delighted to partner with Google in our endeavour to build products and solutions that will simplify the home search and living experience for our users.”
NoBroker's platform has over 1M properties on its platform and 2.5 million registered users, with users paying a subscription fee. The business also operates in adjacent spaces and offers cleaning services, renovations and pest control.
The business was founded in 2013 and has attracted several high profile investors since its inception. The business faces stiff competition to become the number one player in India, with the likes of Magicbricks, housing.com and 99acres already holding dominant positions in the market.