Idealista Expands Horizons: Kyero Buyout Bridges Local and Global Markets

December 9, 2024

Idealista, the leading property marketplace in Spain, Portugal, and Italy, has announced its acquisition of Kyero, a prominent UK-based platform that connects international buyers with properties in Spain, France, Italy, and Portugal. This strategic move marks a significant step in idealista’s expansion into the global real estate market.

Founded in 2003 by Louise and Martin Dell, Kyero has established itself as a key player in the international real estate sector, partnering with over 7,000 realtors and attracting approximately 1.2 million monthly visits. The platform specializes in facilitating cross-border real estate transactions, making it a valuable addition to idealista’s portfolio.

The acquisition is timely, as foreign buyers accounted for up to 22% of property transactions in Spain in 2024, underscoring the importance of platforms like Kyero in this growing market segment. Jesús Encinar, idealista’s CEO, highlighted the strategic value of the acquisition as an opportunity to enhance client services and drive innovation for both agents and buyers.

This is idealista's seventeenth acquisition in the last sixteen years and is part of the company's inorganic growth strategy.

Idealista has confirmed that Kyero will maintain operational independence while benefiting from idealista’s technological resources. This move is expected to intensify competition in the real estate portal sector, prompting rivals to consider consolidation or diversification of their offerings.

By combining Kyero’s global audience with idealista’s extensive local listings, the company aims to deliver a more comprehensive service for agents and buyers alike. This acquisition reinforces idealista’s position as Spain’s top property portal and sets the stage for further innovation in the European online property market.

 

December 9, 2024
As the founder of Online Marketplaces, Simon is a well-known industry figure who has held management and directorship positions at REA Group, PropertyFinder, Casa.it, iProperty Group, and Mitula Group among others and he continues to invest in and advise many companies in the world of online classifieds. Having been organising the Property Portal Watch conferences for over a decade, there are few in the industry that Simon doesn’t know personally. He has used all of his experience and acumen over the years to write extensively on the industry in contributions to Online Marketplaces.

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