This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
The Colombian platform Huespedia, dedicated to the rental of luxury properties, seeks to expand nationally to Barranquilla, Cali and Armenia. At the international level, they plan to expand in Latin America to countries such as Mexico, Panama and Chile.
Currently, and only in two months of operations, Huespedia is located in Bogotá, Medellín, Santa Marta, Cartagena, with 50 properties. The company stands out that the levels of occupancy reach 67%, which places them above the average of the hotel industry.
The platform wants to close 2019 with 200 properties nationwide. According to Rafael Sompolas, general manager, Huespedia is different because it integrates the properties in more than 40 specialized channels such as Airbnb, Expedia and TripAdvisor. "When people think of Huespedia, they should think of a meta-platform that allows them to be integrated with more than 95% of the potential demand for rents," the executive told La República.
As reported by REPORTUR.co, the Huespedia platform promotes its operation for short-term rentals of luxury homes and apartments. The platform can generate between 30% and 40% more income than an independent promoter, the company informed at the time. (Huespedia claims to be an Airbnb, Booking, and Despegar provider).
"We do not intend to compete with Airbnb, nor do we do the same, but we use technology to optimize the management of the accommodations and make the life of the accommodation owners easier. We have the tools to generate between 30% and 40% more income than a person who manages the rent independently, and we do it with quality, "said David Espinosa, president of the platform at the time.
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.