How does technology promote young entrepreneurs today?

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

In order to help young people to start their own businesses and to ensure their successful, ESIC Business & Marketing School will gather a group of experts on May 29th during the "Innovation and Transformation, ideas that do business" conference. During the event, professionals from Playtomic, Pompeii, Auara, WorktodayApp, We are Knitters, and EgoGames will analyze how new technologies are helping the fuel pulse of entrepreneurship.

The Millennial Generation, to which those born between 1985 and 1995 belong, is an entrepreneurial generation. In fact, it is estimated that in Spain alone, 44% of young people think that they will create at least one company throughout their lives. But how to get the right start for a business of your own?

"Innovation and Transformation, ideas that do business", a round table meeting organized for May 29th by ESIC Business & Marketing School to discuss the impact of technology and digitalization in the development and optimization of the new business models, is tackling the answer to this question.

Pedro Clavería, CEO of Playtomic, Jaime Garrastazu, Pompeii's co-founder, Antonio Espinosa de los Monteros, CEO of Auara, Marta Romero, co-founder of WorktodayApp, Pepita Marín, CEO of We are Knitters, and Alejandro Sáez, CEO of EgoGames, will attend. They're young names known for succeeding in markets as saturated as sports, fashion, job search, leisure or even the sale of bottled water could seem.

"It is fundamental to be clear from the beginning, to bet on an innovative idea, to work with passion and to be surrounded by a team of people aligned with a mission," summarizes Clavería. A profile to which Garrastazu adds one more characteristic - resilience - since "adapting to changes is related to learning as quickly as possible so as not to make the same mistakes."

Undoubtedly, technology has been one of the tools that has driven business success, reducing risks and lowering the investment barrier. But, as Marin points out, innovation also has its downside in increasing competition.

Succeeding when young, with a company of your own requires tenacity, but also a social point of view: "It is of little use to invest in innovation if the result is not a better society," says Espinosa de los Monteros, "in the era of transparency, marketing should be the best way to tell the truth, not the most beautiful way to tell a lie."

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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