HouseLens acquires Seek Now, helping it enter the real estate industry

HouseLens has been purchased by Seek Now.

Disruptive, proptech and inspection platform, which provides service to the Property & Casualty (P&C) Insurance industry, Seek Now, has announced the acquisition of HouseLens, a real estate marketing service. 

Based out of Nashville, Tennessee, HouseLens is a provider of professional video, photo and Matterport visual 3D scanning of the interior of a property, for both residential and commercial locations. HouseLens provides current, complete and comprehensive visual property data set, allowing customers to utilize top insights to make decisions and solve problems.

Seek Now, formerly Ladder Now, recently rebranded to reflect a new identity driven by rapid expansion and strategic growth plans.

Seek Now CEO, Russ Carroll, said:

“The combination of the HouseLens network of professional photographers, along with Seek Now’s own front-line team of experts is a powerful opportunity to expand our reach. When enabled with our proprietary technology, Maestro, it will allow for a streamlined and standardized workflow and output. Increasing front-line skillsets of our combined workforce will enable more services, shorter cycle times, and help our expansion across the U.S.”

With this acquisition, Seek Now will continue its growth within the Insurance and Property-Real Estate industries as a main channel of on-demand inspections that offer both 2D and 3D visual marketing data.

HouseLens, which was established in 2008 by Founder Andrew Crefeld, has facilitated over 85,000 shoots since its founding and continues this upward motion with innovative products that continuously meet the needs of the various markets within the industry. 

HouseLens has performed over 85,000 shoots since its inception and continues to grow its product offering to meet the need of the various markets it serves. It has served large companies as it navigates the usage of 3D and multimedia for training.

The team is thrilled to now take high-quality visuals for real estate to a whole new level with the additional resources of Seek Now.