Homesale Realty looks to enhance the property buying and selling process

Homesale Realty's systems upgraded with help of a data analysis platform to enable real estate agents connect with buyers and sellers

Homesale Realty has upgraded its systems with a new data analysis platform that helps real estate sales associates match buyers with potential new homes, according to a release.

The web-based platform, created by real estate analytics company Buyside, feeds search data from major real estate sites such as Zillow, Trulia and more into one central location.

“I am very excited for our agents to have the ability to match current, active buyers with brand-new listing inventory that is just coming onto the market,” said Rod Messick, CEO of Berkshire Hathaway HomeServices Homesale Realty, in a statement. “In addition, our listing agents will have readily-available information, so they can describe to current or potential sellers what the active buyer community looks like for properties like theirs.”

Messick said the Buyside program is “an all-around great enhancement to our automated valuation tool and will provide numerous benefits for both agents and consumers alike.”

The Buyside platform also generates seller’s leads and delivers predictive analytics to drive productivity. Plus, it uses a proprietary algorithm so that buyer data from all of Homesale Realty’s listings will be combined with search activity from major search portals to form a more complete picture of the demand for any property.

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