Hike debuts rolls out entry-level only program for engineers, ZeroTo2

Hike, the messaging platform, has recently debuted their hiring program for entry-level engineers and freshers with less than two years of experience entitled ZeroTo2. The launch came in January 2019, and has seen a strong start.

The first batch of nine engineers - selected from around 1,500 applicants - is currently in bootcamps, undergoing extensive training, says Anshuman Misra, Hike’s Head of Operations.

According to a Reuters report from March, engineers in India are struggling to find work, amid the worsening job crisis. Government data shows that the unemployment rate rose to a 45-year high of 6.1 percent in FY18.

Commenting on the company’s focused strategy to hire young people, Anshuman says, “It is easier to mould and shape young people. This can sometimes be a challenge with people who have been working for a while and have become set and rigid in their ways. One needs radical open-mindedness while walking into Hike.”

He adds that since the nature of Hike’s product and its target audience are both young, it makes sense to hire young people “who would understand and relate to the customer’s needs better”.

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