Sweden's leading property portal, Hemnet, has reported impressive financial results for the first quarter of 2025, showcasing the robust growth it has become known for since its 2021 IPO. Highlights from the company's report to the market for the period ended March 31st include:
Hemnet's growth was attributed to its strategic focus on enhancing user experience and expanding its product portfolio. The company reported a slight increase in new property listings compared to the same period last year. The company's press release noted that the Swedish property market is showing more activity with increased transactions and closing prices, but challenges such as high supply and longer selling times persist.
A significant development was the launch of Hemnet Max on April 1, 2025. This is Hemnet's top-tier package which aims to maximize property visibility through features like homepage exposure, targeted communication to potential buyers, and enhanced profiling of listing agents.
Hemnet also introduced a new image gallery with swipe functionality in search results for Plus, Premium, and Max listings, leading to increased user engagement. Recently appointed CEO, Jonas Gustafsson also mentioned that during the quarter Hemnet added viewing times for listings on its starter package directly in search results, a much-requested feature by users.