Google to combine all of its travel products into one platform: Trips

May 21, 2019

Google is combining all of its travel-related products, including the Google Trips App, Google Flights, and its hotel search engine, into one platform called Trips. The move spells out trouble for other online travel agencies, says Wedbush Securities.

Analyst James Hardiman predicts especially choppy waters for Trivago. He believes it is most vulnerable to losing traffic to the Alphabet division and likely to see revenue pressure. Hardiman sliced his price target on Trivago to $3.60 from $4.90 while maintaining a Neutral rating.

The news isn’t much better for fellow metasearch engine companies TripAdvisorBooking Holdings, and Expedia Group, though their resources and size give them a better chance than Trivago, Hardiman said in a recent note to clients.

The one-stop Trips site is dangerous on several levels, starting with an option that lets consumers go straight to the Google Hotel Ads system and bypass metasearch engines. This hurts TripAdvisor and Trivago, who have invested in Google Hotel Ads to gain traffic.

“The latest innovations by Google in the travel sector signal that the Google threat is becoming harder and harder to ignore,” Hardiman writes. “We believe, with over 1.5 billion active people already using Gmail, Google has a distinct advantage over its competitors in providing these relevant and helpful tools for its users.”

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

Miabannermay12

May 21, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Hemnet Building With Logo Editado
​Hemnet Delivers Strong Q1 Results Amidst Product Innovation and Market Momentum​

Sweden's leading property portal, Hemnet, has reported impressive financial results for the first quarter of 2025, showcasing the robust growth...

Read More
Product Update 2025Apr25 1
Product and Services Roundup: Loopnet, Finn.no, REA Group, Rightmove, Housing.com, AtHome.jp

This week's Product Roundup is flush with some of the biggest names in global real estate. We'll start in Europe,...

Read More
Offerpad Opendoor Stock 2
American iBuyers Opendoor and Offerpad Both Face Delisting From Stock Exchange

U.S.-based iBuying firm Offerpad has received a notice from the New York Stock Exchange regarding non-compliance with continued listing standards....

Read More
Untitled Design 9 3
Zillow Begins Rolling Back its Two-Tab Search Experience

Zillow has begun rolling out a major update to its search experience, moving away from a rule it once implemented...

Read More

Editor's Pick