FlexCareers, the "Netflix of recruitment", nabs $4.5M million in fresh funding

Joel McInnes recalls exactly what spurned him into founding his HR platform FlexCareers: watching his wife's painful process of trying to rejoin the workforce after almost a decade of being a stay-at-home mom.

Launched in 2014, FlexCareers has just closed a $4.5 million funding round, after seeing user numbers double in the last year, hitting the 200,000 mark, and revenue growth of 150%.

On the surface, FlexCareers seems like a niche online recruitment marketplace, where employers as big as ANZ, Telstra and Deloitte list open job opportunities allowing for flexible work.

But McInnes tells StartupSmart the real value comes from its other features, such as its annual research report, employee coaching, and consulting services for employers.

“I knew how desperate corporate Australia was to rebalance the gender equality scale,” McInnes says. “Companies were struggling with how to become a more progressive employer — for women in particular.”

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