Fiverr Founder Micha Kaufmann talks the rise of the gig economy, labor changes

It's estimated that in the EU over 160 million individuals are taking part in what's being called the "gig economy" - a workforce built on independent contractors, freelancers, and temp work.

These people make up one of the fastest-growing segments of the labour market, and are part of a fundamental shift in working habits taking place across the world, particularly among millennials who are more inclined to value flexibility over security.

Alongside companies such as Deliveroo and Uber, freelance marketplace Fiverr is one of the leading tech startups facilitating this transformation. The Israeli company, which listed on the New York stock exchange in June, connects businesses with freelancers offering services such as graphic design, digital marketing, programming and animation. Over nearly a decade it has facilitated 50 million transactions.

Sifted caught up with Fiverr Co-founder and Chief Executive Micha Kaufman as they launch a new product called “Studios“, which allows freelancers to join together into teams of up to five people to collaborate on complex projects. He says that the labour market has fundamentally changed, with the younger generation working differently and the internet meaning companies can increasingly find talent anywhere.

Fiverr just launched a new service so freelancers can join together and create “studios”. Why?

Read more here.

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