Leading Thai proptech and real estate marketplace, FazWaz, has announced that its Big Data-based business model is a raving success when it comes to reducing marketing expenditures.
Big Data optimizes the marketing strategies and outcome which brings in the attention of more intent-driven buyers.
Director BD Marciano Birjmohun explained:
“The marketing savings can be applied to reduce the project prices, and consecutively makes that project more competitive.
“Pre COVID a project launch was planned simultaneously in both local and international markets – this absolutely not the case anymore. 2020 onwards Developers have to adapt to a two-phase launch 1) Domestic Market 2) International Markets.”
CEO Brennan Campbell said:
“Big data can tell us where the consumer demand is the highest? What type of property is preferred? Who is our target demographic? How can I reach these buyers? And when is the right sales momentum? All these fundamental questions are linked to our primary data, enabling us to take cost-effective measures.”
FazWaz is consistently on the tail of Thai’s top property portal DDproperty. Its use of Big Data can be thanked.
The Tinius Trust, through its holding company Blommenholm Industrier, is preparing to sell nearly a third of its remaining shares...
Read More
A British startup has launched a petition against Rightmove for what it calls "unjustified" fee hikes amid allegations of "arrogant"...
Read More
News Corp CEO Robert Thomson says the media giant will have a competitive advantage if CoStar Group completes its acquisition...
Read More
The American portal operator Zillow Group is setting ambitious financial targets and doubling down on market expansion as outlined at...
Read More
