Edify.es starts a round to raise 1M euros and invest in proptech

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The round will be made by capital increase, and the minimum entry ticket for the round is 50,000 euros

The Real Estate Investment Hub of Valencia has launched a round of financing in order to raise 1 million euros in the next nine months and develop Edify.es, the platform that combines big data and virtual reality to sell luxury properties in the city.

In a first stage, the company hopes to subscribe the first 200,000 euros through preferential convertible notes before the end of the year. The capital acquired will not only allow the development of its new technology based on virtual reality, but will also serve to expand the company's ability to capture new properties in Valencia, Madrid and Barcelona.

The technology put in place by the company allows shortening sales terms, reducing costs, eliminating buying and selling uncertainty and recreating real-time reform. And Edify.es only captures for its website properties in areas of high demand in the main cities of Spain.

In its first two weeks since launch, the platform has managed to capture nine unique homes in the city of Valencia, and is preparing virtual recreations for each of them. In addition, it has already received applications to market with its new technology real estate in Madrid and Barcelona.

"Given the current turbulence of real estate marketing, new innovative solutions are required to sell flats faster and at a higher price. We are facing a new generation of real estate that allows the digitization of spaces to offer a home tailored to the buyer."

— Edify.es' Carlos Peiró Rees

Unlike traditional models, and in the purest style of proptech platforms in the United States, all the real estate and unique properties offered by Edify.es include an interior design and renovation project. The properties are sold with a consolidated purchase and reform price, which the new owners will be able to adjust to their needs before starting the works, and mortgage the entire operation.

All the previous investment necessary for the commercialization of the apartments and houses is borne by the platform, thus avoiding unnecessary extra costs to the owners. Through its own service suite that includes virtual recreation, BIM and Big Data, it allows you to centralize all the information of each of your projects in a common proposal where all the agents involved in the sale of a property are involved.

For the past 12 months, Edify has been testing the model and has concluded that using this technology when acquiring real estate with a closed reform project, buyers can save up to 15% of the cost and negotiate their mortgage more easily, and the owners can sell them in a fraction of the time. "Due to its agility, our technological approach is especially useful for the commercialization of large packages of flats and for generating projects aimed at foreign investors that can benefit from the golden visa policy," adds Rees.

Edify.es has been founded by the Real Estate Investment Hub of Valencia, which is formed by the online collective financing platform Bricks & People, the agency Callaghan Inmobiliaria and TheBrickLobby, and collaborates with prestigious professionals and partners in the real estate, financial and technological fields.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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