Online real estate agency, easyProperty, in a move of desperation, has abandoned its go-to fee structure. This means that licencee agents that work under the brand can now charge whatever they want for their services.
“Each local market is unique and as such, an across-the-board fee structure doesn’t work for everyone” says Russell Humphrey, the former Yopa national agency director who last summer took over as managing director of easyProperty.
As recently as October easyProperty increased its charges from £595 to £695 for an upfront option, or £295 paid upfront plus £695 on completion.
Now it has revised the options as well as dropping the fixed rates.
There will in future be three alternative options put to easyProperty customers - Upfront Fee, Split Fee and No Sale No Fee.
Humphrey says that regardless of the type of package the customer decides on, all options will include “a full estate agency service from advert creation and advertising on Rightmove and Zoopla, to offer negotiation and sales progression.”
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