Dan Troup Named Broker Public Portal CEO

Broker Public Portal (BPP) has named RE/MAX's Dan Troup as its next CEO, which will likely see a string of green lights in the short term for the USA's biggest agent-backed portal.

Troup will leave as Director of Data Operations and Strategy at RE/MAX—another U.S. real estate brokerage franchise company with nearly 8,000 offices in over 100 countries worldwide—ending a five-year stay at the company.

Troup will be responsible for the organization's strategic vision, partnerships, business model, financials, product development roadmap, and launch.

He said:

"I am honored to step into the role of CEO at Broker Public Portal during this pivotal moment in the real estate industry.

"BPP has already made significant strides in demonstrating the importance of a national MLS consumer-facing property search site. I am eager to amplify these achievements, driving innovation and assembling a dynamic team at BPP.

"Together, we will not only uphold but surpass the industry standards, ensuring a property search experience that is both impartial and captivating."

Rebecca Jensen, Vice-Chair of the Board at BPP, said:

"The incredible successes Dan has delivered in his career have prepared him to take on the role of driving this important initiative. He has the experience, skills, and relationships to deliver business generation opportunities for brokers and MLSs across the country in a very important time.

"Dan's strategic vision, leadership acumen, and passion for helping the real estate industry deliver valuable information, education, and support to consumers make him the perfect fit for BPP. We are thrilled to welcome him aboard and are confident that his technical expertise and infectious enthusiasm will drive BPP to next-level success."

Broker Public Portal (BPP) was founded in 2014 and is owned and operated by real estate brokerages and MLSs to deliver a better home search experience, namely as competition to Zillow. It represents 850,000 real estate agents and brokers, and serves over 120 MLSs

But BPP opted out of a joint venture with #2 player (and main Zillow rival) CoStar Group in 2022 when it withdrew from a five-year collaboration with Homes.com—pivoting towards industry partnerships with residential tech players instead.

It was no doubt a risky move by BPP, voluntarily loosening its grip on the market in favour of retaining its independence from the bullish CoStar Group—but a new CEO with industry experience is certainly a nice coup for a challenger that resembles David (and his "agent-backed slingshot") against not one but two Goliaths engaging in the most heated rivalry in global real estate.

Troup's appointment as CEO follows a major boardroom reshuffle by BPP last summer when four new names joined the top table, including industry veteran Dana Strandmo as the new chairman. I commented last year how "BPP's decision to pack its boardroom with powerful, experienced agents will hopefully bring ideas and users to a new-look, consumer-facing marketplace with gravitas"—a new CEO should finally get the ball rolling on this one.