Daft Introduces New Tool for First Time Buyers to Calculate Their Budgets

December 1, 2020

The market-leading Irish property portal Daft.ie has introduced a new tool designed to let first-time buyers calculate their home buying budget. According to the portal's own research, some 55% of first-time buyers don't have an accurate idea of what they can afford to spend on their first house which can lead to a lot of poor quality leads to estate agents as these users contact agents about houses that may not be in within their financial reach.

Daft's new tool asks a series of questions to determine what the acquisitive power of the respondent is and whether they are likely to be approved for a mortgage. The tool is housed in its own section of the website rather than adjacent to property listings and has been built on feedback from a previous iteration that was used by some 30,000 users.

Paul Monahan of Daft Mortgages, said; “At Daft our mission is to empower people with information so they can make smart property purchases. Establishing a budget and getting a mortgage are difficult parts of the buying journey. Daft Mortgages are going to make this easier, starting with the Buying Budget calculator so our users can be more informed and one step closer to their perfect home”.

Daft's latest tool is clearly a move in line with the trend to move towards transactions without stepping on agents' toes. The portal has partnered with a bank and two mortgage brokers who will be in line to contact users if they select the option of receiving a call-back once the questions are filled in.

December 1, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Hemnet Building With Logo Editado
​Hemnet Delivers Strong Q1 Results Amidst Product Innovation and Market Momentum​

Sweden's leading property portal, Hemnet, has reported impressive financial results for the first quarter of 2025, showcasing the robust growth...

Read More
Product Update 2025Apr25 1
Product and Services Roundup: Loopnet, Finn.no, REA Group, Rightmove, Housing.com, AtHome.jp

This week's Product Roundup is flush with some of the biggest names in global real estate. We'll start in Europe,...

Read More
Offerpad Opendoor Stock 2
American iBuyers Opendoor and Offerpad Both Face Delisting From Stock Exchange

U.S.-based iBuying firm Offerpad has received a notice from the New York Stock Exchange regarding non-compliance with continued listing standards....

Read More
Untitled Design 9 3
Zillow Begins Rolling Back its Two-Tab Search Experience

Zillow has begun rolling out a major update to its search experience, moving away from a rule it once implemented...

Read More

Editor's Pick