CoStar Rebrands Realla to LoopNet in the UK

November 8, 2022

The U.S. real estate giant CoStar has rebranded its British commercial real estate portal, Realla.

Now sporting the same logo and colour scheme as its American cousin LoopNet, the most visited specialist British commercial property portal is being marketed to agents as part of "the world's largest commercial real estate marketing platform".

CoStar bought out Realla in 2018 with a press release highlighting the portal's "wealth of expertise in capturing listings data in other European markets" as a clear fit with CoStar's expansion strategy.

CoStar Group owns and operates other real estate marketplaces in Europe. The company bought the French commercial property portal BureauxLocaux.com in October 2021 and before that, in 2017 it acquired the Spanish commercial portal Belbex.

CoStar Group is the market leader in the United States in the commercial sector owning and operating LoopNet as well as the popular CoStar suite of data intelligence products. The company is currently moving into the residential real estate sector having acquired the Homes.com domain and intends to take on American incumbent Zillow.

Having generated record Q3 revenues in a declining market and with nearly $5 billion in dry powder, CoStar may well be set to make more overseas acquisitions soon.

November 8, 2022
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Hemnet Building With Logo Editado
​Hemnet Delivers Strong Q1 Results Amidst Product Innovation and Market Momentum​

Sweden's leading property portal, Hemnet, has reported impressive financial results for the first quarter of 2025, showcasing the robust growth...

Read More
Product Update 2025Apr25 1
Product and Services Roundup: Loopnet, Finn.no, REA Group, Rightmove, Housing.com, AtHome.jp

This week's Product Roundup is flush with some of the biggest names in global real estate. We'll start in Europe,...

Read More
Offerpad Opendoor Stock 2
American iBuyers Opendoor and Offerpad Both Face Delisting From Stock Exchange

U.S.-based iBuying firm Offerpad has received a notice from the New York Stock Exchange regarding non-compliance with continued listing standards....

Read More
Untitled Design 9 3
Zillow Begins Rolling Back its Two-Tab Search Experience

Zillow has begun rolling out a major update to its search experience, moving away from a rule it once implemented...

Read More

Editor's Pick