Canadian Portal REW Showing Off Agent Customer Knowledge with Big Budget Series

May 11, 2023

The Vancouver-based real estate portal REW is producing a series of big-budget YouTube shows to put the expertise of its agent customers in the spotlight.

Named 'Real Tours' and inspired by shows like Jerry Seinfeld's Comedians in Cars Getting Coffee, the show features agents from the British Colombia region being driven around the neighbourhoods they are experts on and demonstrating to REW's host what's special about their area and the service they provide.

Agents wanting to participate in the series must stump up $24,000 plus taxes for a 20-30 minute video episode including behind-the-scenes content which will be promoted across REW's channels and can be used in the agent's own marketing.

According to REW President, Simon Bray, the production level is "somewhere between top YouTube creators and Netflix" with no expense spared for cars on trailers, drones and even police escorts.

The series was launched to a packed house of agents in downtown Vancouver last week (pictured above) with production set to run through July and August before the first episode airs in September.

Bray was involved in a series of neighbourhood showcase videos with the South African portal Private Property in 2015 but said that a portal producing a show with this level of local insight with such high production values is a first.

May 11, 2023
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick