Big Job Losses Confirmed at SeLoger Amid Continued Market Downturn and Increased Competition

One year after axing 90 jobs, the parent company of French portal SeLoger has confirmed that it is cutting more roles.

Local business masthead l'informé, who broke the news last Friday, suggests that as many as one-third of employees at Digital Classifieds France (the parent company of SeLoger and agent comparison site Meilleurs Agents) could be at risk this time.

Contacted by Online Marketplaces, a spokesperson confirmed the redundancy plan via email today but did not disclose how many jobs would be affected nor which roles might be cut.

In an emailed statement, Digital Classifieds France, a subsidiary of the Berlin-based AVIV Group, said that three weeks ago it tabled a redundancy plan to employees with the aim of "restoring the company’s competitiveness in an increasingly competitive market". The company noted that what it is referring to as its "transformation project" will allow it to "invest in the French market in the technologies and services of tomorrow".

The planned redundancies are expected to be enacted in the first quarter of 2026, with the company promising "necessary resources to implement personalized support measures".

News of the redundancies at SeLoger comes amid a faltering French housing market. Transaction volumes have not recovered after plummeting from 1.2 million in 2021 to just 778,000 in 2023. Although SeLoger's own prediction for 2025 is 925,000 transactions, an 8.2% increase on 2024's figure, the portal has evidently been suffering along with its customer base.

The Paris-based portal is also coming under increased pressure from agent-backed vertical challenger Bien'Ici and from Adevinta-owned horizontal player Leboncoin. The latter has recently launched a raft of product innovations, package changes and a marketing campaign designed to take on SeLoger in the urban areas where it has historically dominated.

2025 - a year of transition at AVIV Group

AVIV Group, which also owns the immowelt portal in Germany and Immoweb in Belgium, was formerly a division of the German media giant Axel Springer. A majority stake of AVIV Group was sold to the private equity firm KKR earlier this year, with former Avito boss Vladimir Pravdivy brought in to lead the pan-European classifieds giant.

The planned mass redundancy in France is not the only shakeup at AVIV Group. The company is reportedly close to sealing the $1.23 billion sale of the Israeli horizontal classifieds leader Yad2 to private equity interests, and recently announced the appointment of real estate portal veteran, Theo Mseka, to lead immowelt in Germany.