Big Data works for Airbnb but hoteliers have yet to reap the benefits

July 20, 2019

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Platforms such as Airbnb and Uber allow owners to choose their clients, something that hotels and taxi drivers have not yet achieved, but that technology can allow in the not-too-distant future, mainly in part to Big Data that analyzes the behavior of users.

Consumers who use the Airbnb and Uber applications also receive ratings from their hosting or transport providers, as a way to prevent unwanted behaviors that result in much higher costs of the service.

In the future, the technology is expected to allow not only the choice of the customer, but also that the price can be adapted according to the behavior forecast that the user has based on several variables based on their previous actions.

This concept is denominated as price discrimination, and is part of the macro-trend of personalizing the traveler's entire shopping cycle, in which the rate will be closer to the historical context and to the different disposition of spending by that product

Big Data will enable the development of this phenomenon, since patterns can be evaluated for example on whether a search is recurrent, or on whether it has made a comparison between several websites of the same product, thanks to the browsing history or the IP address.

Also, the behavior in social networks and the history of claims may influence when determining the price, in a way that hoteliers can reward the most civic travelers and cover the most fussy and tormented.

Until now, hoteliers have had to face being scrutinized to the millimeter by their guests in both Tripadvisor and Booking, but many times in the first through blackmail to the power that has achieved that platform.

Also, establishments have suffered attacks and sometimes extortions under threats of negative publications on social networks like Instagram or Facebook, while self-styled influencers have dedicated themselves to writing massively asking for free services.

Thus, to date, this trial has been unidirectional for hoteliers, and not for homeowners who rent them for nights as if it were a hotel through the aforementioned platforms such as Airbnb, but in the future the new tools will make possible a more equitable treatment between client and supplier.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

899 Limited Tickets

July 20, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Cooperrocketacq
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More
Scout24 German Houses 1
Scout24 Closes Another Data-Focused Acquisition

Germany-based marketplace operator Scout24 has continued its expansion into real estate data with the acquisition of Austrian proptech firm ImmoUnited....

Read More
People Roundup 28Mar 2
People Roundup: Aviv Group, Pisos.com, Kleinanzeigen, REA India, Anjuke

There have been several high profile C-suite moves in this week's People Roundup. We'll start in Europe...   Europe: Aviv...

Read More
Product Update 2025Mar28 3
Product and Services Roundup: Zoopla, ViewIt

This week's Product Roundup starts in the UK, where it's all about Zoopla...   UK: Zoopla's MyHome product is used...

Read More

Editor's Pick