Belgian Market Leader Immoweb Acquires Rival Realo

January 24, 2024

The market-leading Belgian real estate portal Immoweb has announced a deal to acquire rival portal and specialist appraisals data specialist Realo for an undisclosed sum.

Founded in 2014 by entrepreneurs Lorenz Bogaert, Toon Coppens, Nicolas van Eenaeme, and Vincent Verlee, Realo is a consumer-facing real estate portal that distinguishes itself through its extensive data resources. Aside from providing leads for agents, the company provides 'data as a service' and is among the leading providers of housing appraisals in the Belgian market.

Speaking about the deal, Vincent Verlee, managing director of Realo, said:

"Joining forces with Immoweb offers Realo the opportunity to further position itself as the reference for real estate data and estimates in Belgium. This is a logical step that will enable Realo to to increase our effectiveness to reach a broader audience and grow faster."

In a joint press release, the companies said that the services of Immoweb and Realo would be unaffected by the deal in the short term but that they plan to work on releasing new products.

Immoweb is owned by the Axel Springer subsidiary AVIV Group which also owns and operates SeLoger and MeilleursAgents in France, Immowelt in Germany and Yad2 in Israel.

With the acquisition of Realo, the Belgian market has effectively been consolidated into two rival interests. Immoweb and Realo will compete with Mediahuis-owned Zimmo, which recently bought up its rival Logic-Immo Belgium.

January 24, 2024
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick