Sister marketplaces Bayut and Dubizzle are removing non-compliant listings from their respective portals.
The Dubai-based companies are actively removing any listings associated with real estate service providers that do not have the requisite permissions from the Dubai Land Department (DLD) government office.
Bayut and Dubizzle signed a memorandum of understanding with the DLD earlier this year to ensure the property data on their platforms is up-to-date, regulated and compliant.
The precised number of affected listings is unknown, but a joint statement said the companies are taking steps to remove listings that number in the thousands.
The move follows the DLD's recent initiatives to improve transparency for property seekers, landlords and developers. Now, any platform with an invalid Trakheesi permit—a mandatory permit for any business that wishes to market property listings, including advertising boards, newspaper ads and classified ads.
Listings without a valid Trakheesi number will be removed from the portals to protect users from potentially duplicate and/or fraudulent advertisements.
Haider Khan, CEO at Bayut and Dubizzle, said:
"As the market leaders, we are aware that we have a huge responsibility towards our partners as well as our end-users in not only educating them on the expected norms of advertising property listings but also making sure everyone works towards creating a more transparent environment.
"By taking the lead to remove non-compliant properties, we will be able to provide more exposure to authenticated properties. This in turn will be much more rewarding for brokerages who make it a priority to follow practices to create a more trustworthy environment and will also tremendously benefit our end-users by showcasing properties that are truly available.
"We look forward to our collaboration with DLD in creating a safe and transparent market for Dubai property seekers from across the world."