Austria's leading generalist classifieds marketplace, Willhaben, and Erste Bank have collaborated to help users find home financing options.
Using Willhaben's data management platform (DMP), Erste Bank refined its advertising efforts for housing financing, apparently resulting in a significant 40% improvement in segment performance according to a press release.
Willhaben and Erste Bank had already been working together for several years before the latest collaboration.
Jochen Schneeberger, Head of Digital Advertising at Willhaben, highlighted the role of the DMP, stating, "The DMP is our data management platform, allowing us to link millions of data points anonymously and without cookies, optimizing advertising accuracy. Through our collaboration with Erste Bank, we targeted users in the property purchasing phase."
Willhaben is jointly owned by Styria Media Group AG and Adevinta. The site competes in the real estate vertical with ImmoScout24.at which is owned by Munich-based Scout24.
Sweden's leading property portal, Hemnet, has reported impressive financial results for the first quarter of 2025, showcasing the robust growth...
Read More
This week's Product Roundup is flush with some of the biggest names in global real estate. We'll start in Europe,...
Read More
U.S.-based iBuying firm Offerpad has received a notice from the New York Stock Exchange regarding non-compliance with continued listing standards....
Read More
Zillow has begun rolling out a major update to its search experience, moving away from a rule it once implemented...
Read More
