Australian PropTech Soho Raises $500,000 in Exclusive Series B Funding

by Harvey Hancock
November 30, 2023

Property recommendation app Soho has raised funding of A$750,000 ($497,000 U.S.) in a pre-Series B round.

Feedback Ventures, an early-stage PropTech investor based out of Singapore, led the "exclusive" round, with the firm now valued at circa $20M.

Soho has a trademarked "PropertyMatch" AI that instantly creates a list of properties matching searchers' criteria. It then employs a Tinder-esque swiping system to let users pick their favourites from a pool of over 150,000 properties in Australia.

The platform is completely free to list for real estate agents.

Soho has raised in excess of A$5M to date and is apparently eyeing an international expansion in an expanded Series B moving into 2024.

by Harvey Hancock
November 30, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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