AllBright, launched in 2017 by Jones and her co-founder Debbie Wosskow, was inspired by a powerful, often repeated Madeline Albright quote: “There’s a special place in Hell for women who don’t help other women.”
Jones – who was the CEO of Hearst Magazines in the UK for five years – and serial entrepreneur Wosskow reminisced over their shared experiences in business, and saw a landscape where there was a wide gender pay gap, a severe lack of women in senior leadership roles, and only two percent of venture capital funding going to female founders.
“There’s this perception that women don’t have the skills necessarily to climb up that ladder and that they don’t have the confidence,” Jones tells Techworld in an interview. “It’s about that self-confidence to put themselves forward, speak up in meetings or even get involved in a network.”
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