Advertising watchdog makes final decision between Rightmove and Sequence

Sequence UK, a real estate and lettings agent company, has been told by the Advertising Standards Authority to make sure that the Rightmove listings are more up-to-date after the properties are sold or withdrawn to avoid any future issues with outdated property listing information.

A complaint to the authority noted that after inquiring about a home listed by Sequence on the portal, it had in fact been sold.

“We received a complaint about a property listing on Rightmove. A complainant believed the ad was misleading because they were told the property was no longer on the market” says the authority.

Rightmove plc is a United Kingdom-based company, which operates as a property portal. The company's principal business is the operation of the rightmove.co.uk website.

Sequence (UK) Ltd are a national network of estate agents, with over 300 offices around the country. These agents operate locally under 11 trading names, some of which have been synonymous with estate agency for over 100 years.

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