Adevinta Names Florence Schmitt CEO of Benelux Business

January 9, 2024

Adevinta Benelux has announced that Florence Schmitt will join as CEO next month, succeeding 14-year veteran Annemarie Buitelaar.

She leaves the e-commerce business Greetz after three years as managing director.

Schmitt said:

"I will focus on realizing the ambitious goals and the leading role that our platforms play within the circular economy.

"I look forward to using my experience in growth strategies and business transformations in dynamic environments to discover and seize new opportunities together with the team."

Adevinta Benelux (Belgium, Netherlands, Luxembourg) connects millions of buyers and sellers via its marketplaces in the Netherlands (Marktplaats) and Belgium (2dehands & 2ememain).

January 9, 2024
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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