83% of companies visit the profiles of social networks of their candidates

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

83% of the companies visit the profiles of the social networks of their candidates, especially before holding a first interview with them, according to the report jointly carried out by the transnational consultancy EY and the Infoempleo portal Talent Connected.

According to the same report, only a third of candidates follow a clear strategy when looking for work in their social network profiles, both on Twitter, Facebook, LinkedIn and Instagram when it comes to getting a job.

In fact, although the CV continues to be a document of great importance when it comes to applying for a job, companies are also increasingly taking into account the presence in social networks of their candidates, as well as their employees. In this same line, according to a survey of Infoempleo, a candidate is usually discarded for advocating violence or discrimination in their profiles of social networks (76%), apology of drugs and alcohol (75%) and by publishing images undue (73%).

Beyond the importance of carrying out a digital strategy of its own, and as revealed by a report by the Cinned Foundation, the digital professions are experiencing the greatest growth. And the report points out that the areas with the greatest demand for professionals are digital marketing (38.9%), ecommerce (18.2%) and communication and content (12.9%).

For this reason, and in order to learn how to improve online strategy and develop skills in Digital Marketing, Deusto Formación provides the Advanced Course on Social Network Management and Community Management.

"The construction of a strong personal online brand, working both a personal web and the profiles of social networks, is a very big competitive advantage over the other candidates and is also seen as a very large asset for companies that need to incorporate new talent," say sources of Deusto Training, a distance training center specialized in business and new technologies.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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