15 More British Agencies Join Boomin Ahead of Delayed Portal Launch

January 11, 2021

Soon-to-launch UK property portal Boomin has announced another 15 agent sign-ups ahead of its highly anticipated debut. The company set up last year by the brothers behind legendary agency disruptor Purplebricks has been generating many positive headlines and has won over some fierce Purplebricks critics within the British agency industry with sign-up announcements having become semi-regular throughout the latter half of 2020.

The launch of the user-facing property portal however was delayed last month until early 2021. While concerns around pressure on staff over the holiday period were cited by management, it was speculated in certain corners of the UK property press that the delay might have had more to do with a lack of real momentum and agent sign-ups.

One estimate put the number of agencies now signed up to take advantage of the no obligations, free-listing period of 12 months being offered by the portal at between 2,000 and 3,000. Although a figure in the thousands puts the nascent portal above many challenger portals, the chasing pack is still a long way behind the 'duopoly' of Rightmove (19,809 according to its end of year 2019 report) and Zoopla (over 18,000 according to a statement released in December).

January 11, 2021
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Cooperrocketacq
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More
Scout24 German Houses 1
Scout24 Closes Another Data-Focused Acquisition

Germany-based marketplace operator Scout24 has continued its expansion into real estate data with the acquisition of Austrian proptech firm ImmoUnited....

Read More
People Roundup 28Mar 2
People Roundup: Aviv Group, Pisos.com, Kleinanzeigen, REA India, Anjuke

There have been several high profile C-suite moves in this week's People Roundup. We'll start in Europe...   Europe: Aviv...

Read More
Product Update 2025Mar28 3
Product and Services Roundup: Zoopla, ViewIt

This week's Product Roundup starts in the UK, where it's all about Zoopla...   UK: Zoopla's MyHome product is used...

Read More

Editor's Pick