Zeus Capital analyst gives insight on OTM's achievements

January 20, 2019

OnTheMarket shares skyrocketed after a city bank Zeus Capital analysts said that the British property portal has made a number of key achievements in its first 11 months as a listed company, putting it on a pedestal for share holders and buyers alike.

It has increased its network of agency branches from 5,500 to over 12,000, a number which Zeus Capital expects will rise to nearly 12,500 by the end of its first year on AIM.

Zeus Capital said OTM has also increased its brand value, measured by its Google ranking and the quality of leads given to agents.

OTM has also started to turn fee-free agents into paying subscribers, converting 60 offices in December to full tariff contracts.

In an interview with DirectorsTalk, Zeus Capital’s research director Robin Savage says that over the next few years, his forecasts assume that two-thirds of the first-year free agents will convert and pay typically £350 a month.

OnTheMarket.com is a British property search portal that launched in January 2015. It covers the residential property market including sales and lettings throughout the United Kingdom. It is the third biggest property portal provider in terms of traffic and competes with companies including Rightmove and Zoopla

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.

Property Portal Watch Bangkok Conference 2019, Mar 19-21

January 20, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Investment Roundup 18Apr
Investment and Funding Roundup: Realiste, Rentify, Placy

This week's funding roundup is all about AI-powered platforms. We'll start in UAE...   Asia: Realiste closes $2M seed round...

Read More
Product Update 2025Apr18 1
Product Roundup: Zillow, Rightmove, Otodom, Hjem.no, AtHome.co.jp, PropTechBuzz

This week's product and service roundup starts in the United States, where Zillow has boosted its Showcase product with enhanced...

Read More
Zigbang Investment Scaled 2
Korean Proptech Zigbang FY2024: Revenues of $70.9 Million Drop 21.8% Year-on-Year

South Korean proptech firm Zigbang has reported full-year revenue of KRW101.4 billion ($70.9 million U.S.) for 2024, marking its second...

Read More
Redfin Coeanfront Homes 3
Redfin Joins Zillow in Banning Off-MLS Listings, Urges ‘Coming-Soon’ Compromise

The U.S. brokerage and portal operator Redfin has become the latest major player to take a public stand on the...

Read More

Editor's Pick