Ladders debuts new Cost-Per-Click feature for recruiters

Ladders, Inc. has recently announced its latest capability for promoting job ads, entitled Cost-Per-Click. Offered on the recruitment section of Ladders' site, the tool gives users a new avenue to minimize their time-to-hire by seeking out the best talent more efficiently.

By using Cost-Per-Click, recruiters will be billed at a flat rate per click, up to a specified budget amount. This gives professionals an unprecedented level of control over their job ad spending, allowing recruiters to pay only when a given post gets attention from top candidates. New users will receive $100 in introductory credit for a chance to seamlessly test the new function. 

Such targeted control also improves the cost-effectiveness of promoted posts for those seeking employees in smaller markets or in highly specific roles by attracting the most relevant and qualified candidates. Recruiters can also set daily budgets with Cost-Per-Click, allowing them to shut down ads as soon as they’ve received enough candidates, or if a position is filled.

“By integrating this feature, Ladders is aiming to widen the appeal to a broader section of our recruiter base, and by driving more promoted jobs on the site, Ladders’ new feature will also be a better experience for job seekers,” said Ladders CEO Marc Cenedella. “We’re thrilled to announce this addition, which not only brings us in line with competitors but allows for a more targeted and refined job search approach on both ends.” 

Read more here.

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