UK #2 portal Zoopla has reported that new listings on its site rose 42% YoY thanks to a "Boxing Day boost".
Agents uploaded 11,613 new listings the day after Christmas, at an average of nearly 5x across other bank holidays in 2022.
Boxing Day is a traditionally busy day for UK estate agents, with many prospective buyers and sellers starting their home search in earnest at the turn of the year.
The boost may have come as a result of Zoopla's latest marketing campaign, which launched on Christmas Day.
Zoopla CEO Andy Marshall went on the record in December to describe the portal's marketing successes.
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