NRT boss creates proptech platform, Desk

The company which owns Coldwell Banker and Sotheby's International Realty has announced it has rolled out a new all-in-one technology platform which will enable agents to access key digital tools. Dubbed 'Desk,' the new proptech portal can be used as a baseline platform for NRT-affiliated agents to access email, contacts, profiles, and marketing content.

“Desk is part of our open architecture strategy to enable agents to use ours and other great products seamlessly and effectively through our systems,” said president and CEO of NRT Ryan Gorman in a January 24th news release. “Desk is an agent’s first and only stop to accessing the tools most important to their business, saving them time and adding to their productivity.”

Desk allows agents to customize their desktop homepage by adding, rearranging, and removing apps. The platform also allows agents to view educational opportunities and market their listings through NRT’s Listing Concierge program.

The development of Desk was facilitated by the input of agents through one-on-one interviews and focus groups, leading to over 1,600 pieces of feedback being processed.

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