The market-leading Greek real estate portal Spitogatos has launched Spitogatos Insights, a new data intelligence business aimed at banks, advisory firms and valuation companies.
Clients of the new service will be able to access key data points and analysis around real estate supply and demand as well as market dynamic KPIs in a market where reliable data has traditionally been hard to come by.
The company started down the road to greater use of data in 2019 with the launch of the 'Spitogatos Price Index' which gives the portal's users an idea of average home prices in Greece and, according to CEO Dimitris Melachroinos, the time was right to take things a step further:
"We've successfully combined unique technology and rich data from all the platforms of the group in Greece and abroad and we’re ready to take the next step in real estate data by launching Spitogatos Insights”
Spitogatos' new data service will be led by David Hueso Gutiérrez, former CEO of urbanData Analytics, a big data and AI startup for the real estate market acquired by Alantra Group in 2019. Commenting on the launch of Spitogatos Insights and the opportunity ahead, Hueso Gutiérrez said:
“European non-performing loan (NPL) activity returned to pre-pandemic levels in 2021. Greece was the most active market within the region with closed deals and an ongoing NPL pipeline worth €45.9 billion, according to data by Deloitte. At Spitogatos Insights we want to be next to the market to support them in making decisions through real and reliable data”.
Founded in 2006, Spitogatos is the leading portal in Greece and Cyprus and since 2014 has been owned by Real Web, the company behind the Italian portal Immobiliare.it and Slovenian portal Nepremicnine.