Mexico: Mothers are becoming community HR managers

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The work of community managers is so extensive that specialization has become the new opportunity that these professionals have.

Managing communities through social networks and digital platforms not only helps brands develop B2C strategies, but also within their organization.

The digital market has found in community managers a unique talent with which they have managed to determine better work patterns.

The Council to Prevent Discrimination (Copred) in Mexico City estimated that until 2016, pregnancy had become the main cause of employment discrimination, motivating the dismissal of women who were in such condition.

The figures from two years ago give us a clue to the situation that mothers face in the labor market and why it is important that they can create job profiles, based on which they develop professionally, regardless of their personal condition. with what they count.

Develop a profile of community manager that can balance a personal life that demands to have its own schedules and really offers solutions to the tasks that daily face the communication and marketing departments, leads to look at events such as The Community Managers Summit 2019 and platforms that help them to be placed in the labor market.

Understand the market and bet

The professionalization in the races that manage communities from digital platforms, makes indispensable events such as the Community Manager Summit 2019, which awaits you this February 20 and 21 with 14 experts in social media, who will share their strategies with professionals who want to specialize in a of the activities, in which day by day we see more innovative trends that set the tone in communication and the potential that organisms find not only to interact with customers, but also to improve the talents of each one of the departments with which it is counted.

Convert moms in CM

In countries like Spain there are platforms that have been given the task of training mothers to become community managers. Mamis Digitales is the name of the platform that has worked with brands such as Epson, Sabadell or El Mundo, demonstrating that it is possible to have a development in Mexico in response to the labor needs of a niche of talented moms in digital management of communities. In Mexico it is possible to bet on this type of platform and its development, so going to The Community Managers Summit 2019 is a key opportunity to understand how to develop it in Mexico.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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