This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
41.5% of Spanish companies, both public and private, do not have a solution for HR management to enable them to assess the employee experience, even if they see it as necessary.
This is highlighted in the report Digital Convergence of Human Resources Applications prepared by IDC Research Spain in collaboration with Oracle - according to which, as the digital transformation moves towards the core of the company's strategy, organizations seek better access to talent, greater commitment, and a greater focus on employee self-service.
Isabel Tovar, an analyst at IDC Research Spain, explains that the management and management of the workforce has become a major challenge today due to the need for employees to feel increasingly committed to the organization, their desires to reach all their potential and for feeling that they are contributing to something bigger than simply to a final result. Therefore, HR departments need tools that support this new type of relationship with employees.
Another discovery of this report is that those responsible for the HR area are no longer solely responsible for managing separate back office functions, but must go on to lead everything related to the source of work within the digital transformation, helping their companies to be more efficient and competitive.
"HR organizations in Spain still have a long way to go in terms of digital transformation, the cloud is the facilitator for these processes to happen, concepts such as employee experience, analytics and innovation based on artificial intelligence and chatbots must be cornerstones of this change," says Eduardo Martínez , director of Human Capital Management (HCM) of Oracle Ibérica.
The market for HR applications in Spain will reach 108 million euros in 2021
The enormous evolutionary potential - which means obtaining information of value and indicators for the action, from the data analytics applied to the management of people within the organization - makes it foresee that the market of HR applications in Spain will experience a growth average of 7%.
IDC Research Spain forecasts that in 2021 this market will be around 108 million euros in the country. The new focus of companies towards digital transformation and the growing importance of human capital management will contribute to this growth.
On the other hand, IDC Research Spain foresees that a greater use of machine learning in these tools will revolutionize HR applications thanks to the consolidation of intelligent ERP or 'i-ERP'.
Finally, within the learning and development, the content and specific materials of each role can be combined with the user experience or with KPIs, or make them part of the development plan for each employee.
HR must contribute to a transformative growth
Investing in incorporating analysis tools within the HR applications to generate changes in the business and add value are the key levers to position a supplier in the Spanish market.
Organizations, to avoid digital stagnation, must rethink the established practices and redesign the back office that matches the imperatives of digital transformation, positioning human resources at the center of this effort.
On the other hand, from IDC Research Spain it is expected that cloud services will continue to grow during the next few years in the HR applications market in Spain as organizations will use SaaS solutions to facilitate implementation and customer experience.
"We need a change in the role played by HR in Spanish organizations when focusing on the future of work, and should focus on helping the organization grow, evolve and advance as part of the company, not because it legally has to be there, but because contribute to a transformative growth," concludes Isabel Tovar.
This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
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