Bloovo promotes stronger AI to connect employees and employers alike

The merits of artificial intelligence (AI) have exploded in the HR industry, and Bloovo is no stranger to it when it comes to online recruiting. Through data science and AI-based algorithms, the Dubai-headquartered platform hopes to bridge the job gap through intelligence, analytics, and reduced human error.

CEO and co-founder Ahmad Khamis explains Bloovo’s key USP is its infrastructure that is built on data science principles using matching algorithms to do the automatic matching, helping recruits in shortlisting candidates. The platform’s algorithms indicate “real-time measures such as probabilities of success, and advanced applicant benchmarking analysis,” which means applicants can know their real chances of getting a job. Bloovo also has its own virtual interview channel, plus offers brand employer profiles to showcase their company culture and other such analytics about themslves.

For a startup with a product that scientifically ensures each person and company is an appropriate fit, its start was quite simple. During a phone call between Khamis and co-founder Iyad Abu Hweij, the duo discussed the hurdles that comes with recruiting the right candidates for some of their portfolio companies. As private equity professionals who have helped MENA companies in their strategic direction, the co-founders know firsthand about the challenge. “We wanted to solve this problem in a more scientific way, as a means of getting rid of the classical way of uploading CVs by candidates, and having recruiters and HR people go through a journey of suffering to be able to find the right candidates.”

And the co-founders did so by using its proprietary matching algorithms and AI. Formally launching in January 2016, Bloovo is currently in its growth stage, with its employer base growing from 260 in 2016 to over 2,000 employers as of writing in the UAE, Saudi Arabia, and Kuwait. Khamis notes they have a “very high client retention rate,” with sales growing over the past two years, as well as growth on traffic, user registrations, and employers using the platform.

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