Anjuke enters partnership REA's Myfun to boost global listings

Anjuke, a property platform under Chinese online marketplace, 58.com, has entered a partnership with its international equivalent to help it spread overseas to provide real estate information to Chinese buyers.

Anjuke inked a strategic partnership with online platform Myfun under REA Group, an Australia-based global digital advertising business specializing in property, to help the latter further expand its Chinese mainland footprint.

As part of the cooperation, Myfun will syndicate Australian residential properties, including daily updates on over 50,000 residential listings on Anjuke's platform. Liaison services will also be provided by Myfun to help users throughout their property journey.

Anjuke and REA Group will continue to deepen their communication and collaboration on technological innovation with the adoption of big data analytics, interactive property information display and optimization of the online platform, according to Anjuke's Chief Operation Officer Jeff Ye.

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