Adecco launches new campaign with the help of filmmaker Daniel Sánchez Arévalo

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The Human Resources multinational Adecco has just launched its most existential campaign: Your Purpose. The group has had PS21 and the Goya-winning filmmaker Daniel Sánchez Arévalo to direct a spot, with winks to the LGTBI collective, and focused on the importance of optimism to achieve the personal and professional purposes of each one.

Adecco has presented the results of the study conducted among more than 1,000 people in active throughout Spain, conducted in hopes of taking the pulse of society on whether they have achieved their goals. According to the respondents, three out of every four citizens consider that they have not yet achieved their work dreams.

Asked about vital goals and objectives, seven out of 10 Spaniards consulted by Adecco are clear about their purpose in life. There is a 20% who do not know if it really has a purpose or is letting go and 9.1% say they do not have it or have never thought about it.

Of that percentage of respondents who say they know what their purpose in life is, only one in three believe that they have already achieved that desired goal and, moreover, 73.4% confess that they have had (or have) a plan to achieve it.

But, on the other hand, six out of 10 Spaniards (63.4%) confess that they have not reached, at least for the moment, their purpose in life.

The self-realization of a person is based on his personal development, his social activity and his job satisfaction

What are the reasons that prevent them from achieving it? The majority of respondents in our country recognize that the main reason for not achieving this goal is that it is difficult for them to leave the comfort zone in which they find themselves (35.6%). On the other hand, 27.7% of Spaniards confess that what is holding them back is the lack of help to know how to achieve it.

Third, the fear of taking risks once again appears when a stable life situation has already been reached (24.4%) and 18.1% speaks of the fear of failing. In addition, 1 in 5 Spaniards claim lack of time and lack of money as other powerful reasons that prevent them from fulfilling their vital purpose.

If we go from the most generic to concrete purposes such as labor, the respondents are even further from achieving their goals. Thus, three out of four Spaniards believe that they have not achieved their professional purpose.

Exiting the comfort zone and lack of help are the main reasons that prevent achieving the goals

Indeed, only 23.4% of Spaniards of working age consider that they have achieved their working goals. The rest thinks that it has not achieved it: 25% think that it will not be able to achieve it either, 22.7% believe that, although it has not achieved it, it will do so in the short term, and 28.9% think that you can reach it someday.

The reasons why they have not achieved that dream professional challenge are very varied and affect the lack of good opportunities in the labor market, the economic crisis that took ahead the business of many entrepreneurs, the economic situation that we still have Nowadays, they explain from Adecco.

Although there are respondents who acknowledge that they lack training to fulfill that dream, for having chosen in their day a formative itinerary that was not motivational and, as it happened with personal purposes, by indecision and fear of leaving the comfort zone reached in the professional scope. To a lesser extent they speak of lack of investment to carry out their projects, due to their age or lack of motivation to achieve it.

Only 23.4% of Spaniards of working age believe they have achieved what they set out to do

Of course, the vast majority of respondents in our country are optimistic about their employment status in the medium term and, asked where they are in this field in five years, 58.9% expect to have a job and a better future of what he has now. 38.5% see themselves in the same position and company that they currently have and only 2.6% affirm that they are probably worse off.

What seems to be quite clear to Spaniards is that the attainment of labor purposes is closely related to the achievement of the personnel, as this is shown by almost 6 out of 10 respondents. Specifically, 33.2% say that within their personal purposes is to achieve their professional purposes and 22.6% declare that, if they are not well in their work or in their work facet, they can not achieve their personal purposes. The rest completely separates their personal ends from the work ones.

The balance between purposes

Although many Spaniards have not yet reached their personal and / or work purpose in life, the truth is that, in broad strokes, 79.3% declare that they like the life they have, although there are nuances: a 64 , 6% say that they like it but that it would change some things and only 14.7% is defined as very happy.

Only 14.7% of Spaniards consider themselves "very happy"

In addition, Adecco wanted to know how much time Spaniards devote to doing the activities that they like the most and 56.5% of them say dedicating enough time, 31% think that they spend little time of their lives on the things that most interest them. they like it and 8.5% say that a lot of time passes. Only 4% of Spaniards consider that they do not devote any time to their favorite activities.

With this marketing and communication campaign, the Adecco Group wants to continue guiding and helping Spaniards find employment, one of the main purposes that people have in life, as pointed out by Jesús Cubero, director of the multinational responsible for this repositioning: "In Adecco we have a double purpose to make others achieve theirs: internally with our workers whom we try to care for and provide a work environment with which they feel fulfilled and valued, and externally with society, helping people to find a job, being aware that work is one of the main engines that connects people to their vital purposes."

Adecco guides and helps Spaniards to find employment, one of the main vital purposes

"People achieve their purpose when they feel fulfilled in a triple axis: personal, social and professional. But in addition, in the Adecco Group we aim to provide society with other values ​​that go beyond employment, such as training (each year we train more than 60,000 people), such as commitment to the most disadvantaged groups (a Through our Foundation, in 2018 we have oriented 22,503 people who were at risk of social exclusion) and through our Win4Youth program, with which, thanks to the practice and promotion of sports among our people, we have a decade of raising funds for young people in situations of risk of socio-labor marginalization," Cubero explained.

A site to find your purpose

The campaign is supported by the web app Tu Purósito. It is demonstrated that the state of well-being and satisfaction of the people is marked by the perfect balance between three differentiated areas: Personal area, Social area and Professional area.

On the site www.tuproposito.es people who wish may know how balanced or unbalanced are the aforementioned areas and, in this way, take the first step to find their purpose in life.

The site is composed of three blocks corresponding to each of the areas taken for analysis. Each of these blocks has six questions that, weighted, give an image representative of the weight that the workplace, staff and social currently have in the life of the person in question. This image will be the triangle of each person and will take a certain form based on the answers provided by the user.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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