This Spanish real estate company is taking a page out of Netflix's book

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The real estate sector already has its first digital television channel in Spanish. The launch of Inmocanal is among the first digital platforms of contents exclusively real estate oriented to the population of Spanish speech in the whole world. The thematic channel is located on the digital platform 'Over The Top', the same as Netflix, and which has free access from any mobile device, 'tablets' or computers, in addition to SmartTV or Android TVs.

The launch of Inmocanal was celebrated in the presence of more than 300 guests in the auditorium of the Official College of Commercial Agents of Barcelona (COACB) and had extensive media coverage. The event was headed by Gerard Duelo, executive president of Inmocanal.tv and president of the General Council of COAPIs of Spain, and Ramon Curós, operating director of Inmocanal. The platform already offers more than 120 entertainment and information programs, reports and more than 200 interviews with professionals of the real estate sector. Ordered by categories, in the channel you can quickly and intuitively identify the most viewed content, the most recent videos, as well as search for scopes, themes or headlines.

"We are very proud to launch the first digital channel in Spanish worldwide dedicated exclusively to the real estate sector. Our main objective is to generate quality content based on the latest technology and an excellent interaction with the user. We want to train, inform and above all, entertain the viewer with top-level content about the sector, "said Gerard Duelo, CEO of Inmocanal.tv. For his part, the Operating Director, Ramon Curós, said that "Inmocanal.tv is the Netflix real estate sector, it offers all kinds of digital content aimed at both users seeking entertainment and professionals seeking information on the various fields that They make up the sector: architecture, design, intermediation, construction, reforms ... The sector is very broad, and the channel covers it in its entirety ".

The presentation event of Inmocanal.tv also had the active participation of many prestigious personalities from the real estate sector such as Agustí Serra, General Secretary of Habitatge of the Generalitat de Catalunya; Gonzalo Bernardos, professor of Economics at the UB and director of the real estate master's degree; Joan Ollé, President of the Association of Real Estate Agents of Catalonia (AIC); Lluís Marsá, President of the Association of Real Estate Developers of Catalonia (APCE); Ramon Riera, President of FIABCI in Spain and Europe; Josep Gassiot Matas, President of the Guild of Construction Builders of Barcelona; Anabel Miró, President of the College of Property Administrators of Barcelona and Lleida; Sandra Bestraten i Castells, President of the College of Architects of Barcelona; Antonio Cañete, General Secretary of the Employer of Small and Medium Enterprises (PIMEC); and Jaume Alonso-Cuevillas, Professor of Procedural Law, lawyer, Economist and former Dean of the Bar Association of Barcelona. After the event, all attendees could enjoy a glass of cava courtesy of Vallformosa wineries.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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