Metrovacesa will use crowdfunding as a sales channel

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The real estate sector continues to innovate and undertake new strategies to meet its objectives. And, in this case, to favor the entry of small investors in the real estate field. The proposal comes from Metrovacesa, who will use crowdfunding as a sales channel.

How it will work

Metrovacesa selects the assets that are the object of the investment. While for its part Investor Partners provides the platform on which the crowdfunding operation will be carried out and which will serve to group the investors.

This platform, which will directly receive the amounts from the investors, already has the pertinent authorizations from the National Securities Market Commission. For its part, a subsidiary of Activum, is the one that acquires the properties and rents them later, incorporating the investors with their contributions in the capital of the company.

At the end of the project, profitability is received

Metrovacesa starts this sales model with Residencial Amura in Valencia. It works as a participation in the purchase and rental project through society; and it does not suppose the acquisition of the property of the house in proportion to the inverted part. Once the project object of the crowdfunding is finished, the investors will receive their corresponding profitability.

The project has 53 homes with 1 to 4 bedrooms with large terraces and common areas with swimming pool, playground and garden areas; of which 30% have already been sold. It has a building license and its start is expected imminently.

Specifically, a subsidiary of Activum, is the one that acquires the properties and rents them later, incorporating the investors with their contributions into the capital of the company.

For Javier Villaseca, CEO of Investor Partners "the launch of this project represents a revolution in a traditional sector and an opportunity for users of our platform to diversify their investments".

Democratize access to investment

For its part, Carmen Chicharro, Director of Innovation and Marketing at Metrovacesa believes that this first crowdfunding operation "democratizes access to real estate investment for any type of investment profile and is a sign of our constant interest in generating alternative channels within our open innovation model".

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us in Madrid, November 12-15 for the Global Online Marketplaces Summit.