Passel bolsters job assignment algorithms with Swinburne University partnership

Passel, the crowdsourced delivery start-up, is joining forces with Swinburne University to create algorithms that select top candidates for courier positions.

Individuals registering with the Passel app share their location and home address with the company and if they are close to a shop that needs a courier and are on their way passed a drop-off, they are given an alert about the available delivery job.

Passel – whose app is aimed at shoppers and retail workers – is working with Swinburne’s Data Science Research Institute to create an assignment model that will make the service more efficient.

“The challenge for Passel is to identify the passer who would be least inconvenienced by the delivery and offer them the job. At scale, it’s not possible to do this with the current systems,” said project leader, Dr Hadi Ghaderi.

“From the data Passel has shared with us, we are using advanced analytics and real time optimisation methods that will consider a potential passer’s trajectory. We look at the routes passers travel and target those whose trajectory matches the delivery needs,” he said.

There are currently 3000 people signed up to Passel – called passers – and more than 30 stores in the a number of Australian cities are using the service. The company is about to launch in Ireland.

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