BoomTown launches Success Assurance and Marketing Central

Sales and marketing platform for real estate professionals, BoomTown, has announced two new solutions for its members: Success Assurance and Marketing Central, a DIY advertising suite of tools.

Success Assurance enables real estate professionals to gather more leads, while automating lead qualification and management. Success Assurance also:

• Combines BoomTown’s CRM technology with RealContact’s texting capabilities and a new calling service
• Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads around the clock, within 90 seconds
• Enables agents to work with transaction-ready leads; leads are engaged and nurtured for up to one year from registration
• Clients can customize scripts, monitor conversations and jump in at any time. 

“In just 90 days, we’ve already seen 170% ROI,” said Joe Garafolo of Waterfront Realty Group. “Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents.”

Marketing Central offers users an advertising-centric portal to help users generate more leads and listing opportunities, as well as:

• Build advertising campaigns through channels, such as Instagram and Facebook, to highlight active listings, promote open houses and showcase successfully sold properties
• Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in 
• Prove value to seller clients by showing how many prospects have viewed a listing

“Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts,” said Grier Allen, CEO and President of BoomTown. “Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we’re excited to support our clients’ growth with these powerful new solutions.”

SOURCE BoomTown
Edited by V. Haviland

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.