How Wonolo strives to improve hiring for blue-collar workers and employers alike

As every operator of any supply chain knows, progress is determined by a smoothly-running workforce - and for that, workers are obviously necessary. So what's an employer to do when there's a shortage of blue-collar talent? As the labor shortage hits different pockets within the supply chain, the management of logistics companies have had a headache in finding both temporary and permanent staff to fill the gaps. 

The traditional temporary staffing industry has been one of the largest addressable markets in the world, worth about $500 billion globally and nearly $140 billion just in the United States. Moreover, the industry still uses paper-based conventional methods for sourcing and recruitment, remaining swaddled in practices that are essentially manual, highly inefficient, complex and opaque. 

Wonolo, an on-demand temporary staffing platform, is looking to solve this problem by helping companies fill their immediate labor demand by connecting with qualified blue-collar workers sourced through the mobile marketplace. 

“Let’s say that you are running a company and today you need 10 workers to come in and help you get the job done. You can open our platform, request 10 workers, and at the push of a button, 10 workers will show up directly to your place and get the job done for you,” said Yong Kim, CEO and co-founder of Wonolo. 

Kim immigrated to the U.S. from South Korea in the early 1990s, with minimal knowledge of English. And since that was the time before the internet, it was extremely hard for Kim to find a job in the unorganized blue-collar work market.

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