Realestate.com.au's new first-timers hub launches with second season of video series

September 16, 2019
Share this Post: 

Australian property portal giant, Realestate.com.au, has begun the second season of its video series, How To Home Loan, starring comedian Jess Harris. The campaign is now live on the real estate company's First Home Buyers Hub platform.

Season two of the tongue-in-cheek educational campaign will highlight the realities of buying a home and the everyday challenges faced by first home buyers. It follows on from the first season and picks up on Harris’ home purchasing journey. Harris both writes and stars in the show.

“The How to Home Loan campaign targets women just like myself with a storyline I hope they can relate to and have a laugh at, and practical advice from the professionals to help empower them when it comes to making property and financial decisions,” said Harris.

Each episode will focus on a different theme, with the overall goal to help first home buyers feel more in control during the process, said REA Group General Manager Eloise Wall.

“The message we want to share with first home buyers is that if you’re overwhelmed or if you haven’t been successful straight away, don’t be disheartened.

“Buying a home can be really tough, but there are lots of opportunities and different options first-time buyers can explore to get into the property market. Our role at realestate.com.au is to help Australians on that journey,” said Wall.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

September 16, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Copy Of Product Update 2025 1
Product and Services Roundup: Zoopla, Rightmove, Jitty, CaixaBank, KE Holdings

This week's Product Roundup starts in the United Kingdom, where the two biggest portals have both added useful data to...

Read More
People Roundup 1
People Roundup: Adevinta, Zillow, Redfin, Kleinanzeigen, PropertyGuru, Property Finder, REA India

Our first People Roundup of the year starts on a sombre note with multiple layoffs in the United States...  ...

Read More
Homepage Homogenisation Hero Image 2
Will Real Estate AI Search Be Another Victim of Homepage Homogenisation?

Remember plain blue text links? Real estate portal homepages used to be full of them. They led to useful things...

Read More
Ten Questions With Dwelly 3
Ten Questions with Dan Lifshits, Co-Founder & COO of Dwelly

The eventual rise of the tech-enabled real estate agency has become an increasingly inevitable topic of conversation since Artificial Intelligence...

Read More

Editor's Pick