Zoopla advises consumers to watch out for over-valuations by agents

September 18, 2019
Share this Post: 

British property portal, Zoopla, has issued a warning of the influence of real estate agents over-valuing properties.

Research by the portal claims that ‘over-priced’ homes take 58 days longer to sell than those that are sold for closer to asking price, rising to 60 days in London.

The research, which analysed initial asking prices and cross-referenced them with sold prices from the Land Registry database across 12 months, says over-priced properties end up selling for £12,000 less than their initial valuation.

Homes that were not discounted in the final sale price were described as fairly priced and those that were discounted in the final transaction were deemed to have been initially over-priced.

A Zoopla spokesperson said: “Where homes have been subject to a discount, they are categorized as having been over-valued initially. In other words, the research has been underpinned by an assumption that the transaction value represents the true market value.”

The analysis covered the period between June 1, 2018, to May 31, 2019, and found that the median asking price for over-priced homes – those that end up selling below asking price – was £235,000, while the eventual sold price at the Land Registry was £223,000.

In contrast, homes that were deemed to be priced fairly were listed at £199,995 and sold for £200,000.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

September 18, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Copy Of Product Update 2025 1
Product and Services Roundup: Zoopla, Rightmove, Jitty, CaixaBank, KE Holdings

This week's Product Roundup starts in the United Kingdom, where the two biggest portals have both added useful data to...

Read More
People Roundup 1
People Roundup: Adevinta, Zillow, Redfin, Kleinanzeigen, PropertyGuru, Property Finder, REA India

Our first People Roundup of the year starts on a sombre note with multiple layoffs in the United States...  ...

Read More
Homepage Homogenisation Hero Image 2
Will Real Estate AI Search Be Another Victim of Homepage Homogenisation?

Remember plain blue text links? Real estate portal homepages used to be full of them. They led to useful things...

Read More
Ten Questions With Dwelly 3
Ten Questions with Dan Lifshits, Co-Founder & COO of Dwelly

The eventual rise of the tech-enabled real estate agency has become an increasingly inevitable topic of conversation since Artificial Intelligence...

Read More

Editor's Pick