Generali and TalentStreet talk: Innovating in Employer Branding

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

During the '10 Conversations of Employer Branding' organized by PeopleMatters, Elisabet Lleyda, responsible for content of Talent Street, and Cristina Gadea, responsible for Employer Branding of Generali, presented the main conclusions of the analysis carried out by Talent Street regarding communication of the online employer brand, which describes the best success stories in Spain, as well as the most innovative current trends in Employer Branding online.

'Audiovisual language and omnichannel communication, the key to thrill', was one of the headlines exposed during the talk, as well as other outstanding trends such as the role of employees such as the Talent Brand Ambassadors of their companies, the generation of segmented content, the need to establish a communication strategy of the Employer Branding in social networks, through specific talent accounts, or the sectors that best communicate the employer brand, and the areas with the most pending subjects, among others.

These conclusions were reinforced by the experience presented by Cristina Gadea, Head of Employer Branding of Generali, who revealed how to “start an Employer Branding project from scratch”. In this project, from the insurance company, they identified 3 major challenges: attracting and showing candidates who can leave their mark, the positioning of the employer brand and the increase in the commitment of employees to avoid the flight of talent.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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